digital
Edições Membrana’s visual identity
and exhibitor website design for
Printed Matter's Virtual Art Book Fair, NY
February, 2021
Estúdio Membrana designed exclusively for the web platform of Printed Matter’s Virtual Art Book Fair (PMVABF) the Edições Membrana’s exhibitor website, gathering publications, posters and videos.

During the five days of fair, each exhibitor presented a personalized website dedicated to his or her projects. On these websites, visitors could find artists’ books for purchase, video arts, lectures, songs, as well as the opportunity to interact with exhibitors.

The first online edition of Printed Matter's Virtual Art Book Fair, NY, featured more than 400 exhibiting artists, collectives, publishers and institutions from 43 countries in an innovative and widely accessible experience for exhibitors and visitors from all over the world.

For the visual identity of Edições Membrana's home, we decided to use maximized typography, exploring a different way of reading the title of the publication There Is No time – It’s All Erosion, emphasizing its launch during the virtual fair.

The catalog of publications and posters was organized in an e-commerce layout. Also, the page of the event Flashback | Flashforward was created to show the temporary videos of Edições Membrana created specially for PMVABF in February 2021.

pmvabf.org/Exhibitors



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